Mission is to promote the industrialisation of natural rubber in Kerala, focusing on the Medium, Small, and Micro Enterprises (MSME) sector. KRL aim to foster seamless linkages with natural rubber growers’ groups, cooperatives, and producer companies, encouraging public-private partnerships that generate employment through direct and indirect job opportunities. As an umbrella organization, KRL intends to provide comprehensive services to natural rubber-based and allied industries, while serving as a vital link between industry promotion agencies at both state and national levels, and entrepreneurs and investors.